by Pilates pal
For business owners:
Here are a few quick tips on how to get started on your videos for your website. All of the information is from Lynn Ruby (www.RubyMarketingSystems.com) Just do it and get it out there!!
Thanks Lynn!!
Excuses that we need to overcome: Don't have the equipment; don't like the way you look; no time, etc.
Myths:
1) Need the best video so it goes viral -- you only need to capture a few clients to make big success
2) People only want to see funny videos -- not true, you just need to capture your target audience
3) Videos are for only younger people to view -- not true -- everyone views them!
4) You tube is for entertainment value only - not true -- tons of "self-help" or "fix-it" videos are #1; you need to target your audience with good content and they will watch!
5) Videos need to be professionally done -- not so -- you just need GOOD content, regardless of how "professional" it looks!
5 tools that can help you:
1) Jing from techsmith.com
2) Screenr.com
3) Screencast-o-matic.com
4) Windows live movie maker or imovie
5) Animoto
By the way - USE the equipment you ALREADY have!!! (your phone, etc.)
The F.O.C.U.S. Formula for video creation:
F) Think of the Final Step First - know what you want so you can best create and get to your point
O) Outline your script - to not sound so scripted; need to be natural - you KNOW YOUR topic
C) Camera Time - look and sound your best - so tape yourself with a rehearsal run and pick out what you like best and use it.
U) Upgrade your raw footage - add captions and titles to create
S) Show the world - not just for your website - get it out there in the social media world and make it work for you!!
If you need any assistance, contact Lynn! (www.RubyMarketingSystems.com) "A minute of video is worth 1.8 million words of text." (source: Forrester Research)