Dana Auriemma

As far back as I can remember, I was business-born-and-raised. I received my marketing degree from Penn State University and launched a successful career in marketing and sales working for Fortune 500 companies such as Johnson & Johnson, Bayer, Merck and TimeWarner. I learned real, research-driven marketing strategies and practices. And I saw when, how, and why they were successful. I was fortunate to work with and learn from some of the best! But I wanted to use my business expertise for something I was more passionate about - health & fitness. So I opened, grew and sold my own Pilates studio winning "Best Of" awards each year. I'm proud to say my studio was everything I wanted it to be. And it was successful thanks to my professional business background. The knowledge and skills I had from my previous business, marketing, and sales experience gave me a tremendous boost in building my business. Yet, while I loved using my business-brain to build and run my studio, I saw that many studio owners and teachers didn't have the marketing or business know-how to reach their full potential. They would frequently misstep or miss opportunities without even realizing it. So I decided every studio owner and instructor should have the benefit of a business background like I did...and I would help bring it to them. I am dedicated to teaching other fitness professionals what I learned about branding, marketing and business to help them become as successful as they deserve to be! I am bringing you a professional level of education that comes from my experience and expertise working in marketing, sales and fitness; an education about higher-level strategies and an understanding of how they work, should be applied and customized differently for each business. I'm bringing you business-school training, specially made for fitness studios and I can't wait to work with you!